PROJECT EARTH DAY 2009 – EVENT CONCEPT
THROUGH THE LOOKING GLASS: AN EXPLORATION OF SCALE AND PROPORTION
Travel through the looking glass to our wonderland, present-day New York City, viewed through a distorted lens where big is small, small is big, and the worlds of building and fashion collide through an exploration of scale.
In these modern times, individuals, companies, and even countries often consume more than they produce, using resources and creating waste in disproportionately large shares. This has seemed to work until now, but things are clearly not as they seem. The time has come for us to shift the weight and take a step back to consider a different reality – one where size is relative and small changes can have a huge impact. True sustainability is ultimately a carefully achieved balance between commerce, humanity, and the environment.
Our Current Footprint....
LEED® has inspired amazing innovations in the building industry. Beyond changing manufacturing and construction processes, it has fundamentally restructured the way we think about and build our environments. Sustainable design has yet to evolve into a universally accepted set of standards, but the LEED® principles have set a remarkable precedent for creating authenticity and demanding accountability. By bringing together LEED® experts with some of the most innovative emerging designers in fashion, we are initiating an important dialogue across industries and sharing information and resources.
Looking Towards the Future....
Project Earth Day challenges the next generation of designers to survey the current landscape and reevaluate the way they think about environment and development. Bigger does not necessarily equal better, and so we've asked our designers to suspend disbelief here, to start with an any inspirational image, and to play with scale and proportion, to exaggerate telescoping ideas or images that are important to them, while still executing the highest of technical design, and following the good, better, best philosophy of our Eco Design Principals Check List. We know that without sacrificing creativity, innovation is happening and today’s designers are continuing to find new sustainable solutions to old problems.